Three parts build online business

Like skyscrapers, online businesses must be built from the bottom up. Some are built faster than others depending on the curve of the Learning Builder and work ethos. Apart from the speed of the building, both skyscrapers and online businesses must have a strong foundation.

For online businesses, this foundation has three parts.

This first part is what is called the catch page. Some people call it a squeeze or landing page, but it’s all the same thing. This is just a web page that invites your customers to register for more information via email. Some marketers offer freebies as incentives for people to register. The only job of this page is to get prospective customers to enter their emails. I have seen some new business owners try to do all their sales from the catch page. It didn’t work. Get email only.

After the customer registered, they were taken to the second part of your online business foundation, the sales page. The sales page is a website that lists all the benefits brought by your products or services to customers. If it’s like most sales pages, customers will track them for a few seconds, maybe one minute, then click Off. Actually, most customers never issue their credit card until they see your offer about six or seven times. This is nothing to fear, because the third part of your foundation will do his job.

A basic piece of your online business is called an autoresponder. The autoresponder work is sending follow-up emails to customers who choose to your list. These emails must be written to educate your potential customers on your product or service and to make them know you and more importantly, feel comfortable with doing business with you. Remember that people do business with those they know, like, and believe. Autoresponder helps build that trust. After you make sales to them once, it is much easier to continue to do business with them.

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